Jia Joy Liu
Assistant Professor in Graphic Design, UX/UI, Human-Computer Interaction (HCI)
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Master of Fine Arts (M.F.A.), May 2005
Major: Set Design
University of Mississippi, Oxford, MS, U.S.A.
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Bachelor of Engineering (B.E.), July 2001
Major: Industrial Design
East China University of Science and Technology, Shanghai, China
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Instructional Assistant Professor
September 2026 - present
College of Performance, Visualization & Fine Arts
Section of Art and Design
Texas A&M University (TAMU), TX, U.S.A
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Assistant Professor (Tenure Track)
August 2023 - August 2026
Department of Multidisciplinary Studies
Texas A&M University-Victoria (TAMUV), Victoria, TX, U.S.A.
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Assistant Professor (Tenure Track)
August 2020 - July 2023
Department of Industrial Design
Xi’an Jiaotong-Liverpool University (XJTLU), Suzhou, China
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Jia Liu, "Framework for Inclusive UX: Refined Prompt Engineering and Multilingual Chatbots for Unmoderated Usability Testing", full paper in 28th ACM Human-Computer Interaction International (HCII 2026) Conference Proceedings (currently being processed by the publisher Springer), July 2026.
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Jia Liu, "AI in Automated and Remote UX Evaluation: A Systematic Review (2014–2024)", Advances in Human-Computer Interaction (5-year Impact Factor: 2.8), vol. 2025, Article ID 7442179, 19 pages, https://doi.org/10.1155/ahci/7442179.
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Jia Liu, Shujun Jiang, "Comparative Analysis of Usability Evaluation Methods for University Website:
Implications for Student Recruitment", full paper in the 27th ACM HCII Conference Proceedings: Design, User Experience, and Usability, https://link.springer.com/chapter/10.1007/978-3-031-93233-5_14.
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​Jia Liu, "Enhancing Peer Engagement and Creative Thinking in Graphic Design Class Through Figma:
An Action Research", International Journal of Science, Engineering and Management (Impact Factor: 2.7),
Volume 10, Issue 54-50: 11.
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Yanhu Han, Xiaobo Xu, Yu Zhao, Xiaoping Wang, Zeyu Chen, Jia Liu (2022/07), "Impact of Consumer Preference
on the Decision-making of Prefabricated Building Developers", Journal of Civil Engineering and Management (Impact Factor: 3.711), 2022 Volume 28 Issue 3: 176-166.
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Jia Liu, Sicheng Li, Shengpei Ren (2022/05), "Crowdfunding for the Environmentally Sustainable Products
an Exploratory Case Study Approach", 21st Wuhan International Conference on E-Business, May 2021.
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Jia Liu (2021/02), "Development of an Intelligent Office Chair by Combining Vibrotactile and Visual Feedbacks",
7th International Conference on Mechanical Design and Engineering, February 2021.​
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Principal Investigator
NSF 25-543: Future Computing Research (Future CoRe) (2026, under review)
“HCC: Toward trustworthy AI follow-up in unmoderated usability testing—validated quality metrics, dialogue policies, and cross-language comparability”​
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Grant, Principal Investigator
Career Advancement Research Grant, 2025, ACM SIGDOC
"Operationalizing Linguistic Equity in UX Evaluation: Multilingual AI Assistants for Inclusive
Communication Design"
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Grant, Principle Investigator
Internal Research Grant, 2025, TAMUV
"Enhancing Remote Usability Testing Through the Integration of Large Language Models:
An Experimental Study"
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Grant, Principle Investigator
UHV Title III Course Redesign Grant, 2025, UHV
"Course Redesign DSGN 4300: Connecting Classroom Learning with Real-World Design"
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Grant, Principle Investigator
UHV Title III Course Redesign Grant, 2024, UHV
"Course Redesign of DSGN1303 Design Foundation III (AI and Visual Design Tools-Ps & Ai)"
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Grant, Principle Investigator
Junior Faculty Summer Research Grant, 2024, UHV
"Optimizing Prospective Student User Experience: An Evaluation of UHV's Website through
User Experience Questionnaire and Usability Testing"
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Grant, Principle Investigator
Summer Undergraduate Research Fellowship, 2023, XJTLU, China
"Assessing the Quality-in-Use of Bilibili's Mobile App UI Design: A Case Study of
Chinese Social Networking Platform"
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Grant, Principle Investigator
Teaching Development Fund, 2022, XJTLU, China
"Adopting Web-based Decision Support System (DSS) in IND302 Design for Sustainability"
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Grant, Principle Investigator
Research Development Fund, 2021, XJTLU, China
"Development of an Intelligent Office Chair with Visualizing Posture Feedback for
Adjusting Sitting Behavior"
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Award
Best Exhibition Design Award, 2023, China
2023 Nanjiing College Student Design Competition
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Award
3rd Prize of the Exhibition Design Competition, 2022, China
2022 Nanjiing College Student Design Competition
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Chief Designer / Co-Founder
May 2013—January 2019
Nature Home Design Studio, Dubai, U.A.E.
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Visual Communication Designer
November 2010—June 2012
Department of Media & Printing, American University of Sharjah, Sharjah, U.A.E.
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Virtual Studio Scenic Designer
August 2001—July 2002
Shanghai TV Station, Shanghai, China
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Chair (2025, 2026), Undergraduate Affairs Committee, Faculty Senate, TAMUV
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Mentor, Quality Enhancement Plan (QEP), TAMUV
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External Reviewer, SIGDOC '25 (The 43rd ACM International Conference on Design of Communication)
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Reviewer, The International Journal of Educational Research Open (IJEDRO)
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Adobe Creative Suite (Photoshop, InDesign, Illustrator, After Effects, XD)
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Figma
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AI tools for design: Midjourney, Nano Banana, ChatGPT
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AI and computational workflows: OpenAI API, API integration, AI-assisted ideation and workflow integration,
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HTML/CSS.
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UX and research methods: Usability evaluation, remote and unmoderated testing, survey research,
heuristic evaluation, multilingual UX research.
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Freehand drawing
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Painting
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Model making
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Google AI Professional Certificate
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Google UX Design Professional Certificate
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Generative AI for Educators Certificate
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Google/MIT RAISE
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ACUE (Association of College and University Educators, USA) Certificate in Effective Teaching Practices
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Membership, Association for Computing Machinery (ACM), U.S.A.
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Membership, The ACM Special Interest Group for Design of Communication (SIGDOC), U.S.A.
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Chartered Society of Designers (UK)
Courses teaching at TAMU
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ARTS 304/501 Graphic Design II
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ARTS 356/500 Motion Graphics
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ARTS 255/500 Typography
Courses taught at TAMUV / UHV
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DSGN1302 Introduction to Drawing
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DSGN1303 AI-Powered Tools in Graphic Design
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DSGN3312 Principles of UX/UI and Mobile App Design
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DSGN4300 Advanced UX/UI (Web Development & Design)
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DSGN4318 Design Senior Seminar
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DSGN4322 Design Senior Portfolio
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DSGN4324 Motion Graphics
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DSGN4300 Visual Communication and Design Systems
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PUBL6312 Publication Design (Graduate Course)
Courses taught at XJTLU
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IND 002 Introduction to Industrial Design
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IND 116 Design Communication
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IND 207 Creativity, Methods, and Theory
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IND 210 User-Focused Research
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IND 307 Final Year Project
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IND 403 Design Research Project (Graduate Course)
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IND 407 Advanced Design Visualization and Communication (Graduate Course)